Gardner's accidental overnight sensation happened purely by chance... and by resonating with millions of Americans! Last Friday night before bed, she signed onto Facebook to create a fitness challenge for herself and a few friends. Gardner says, “Honestly, I found it online. It’s not really my own. I’d tried this challenge myself, but I quickly lost interest. So I decided to invite some friends and family members to keep me motivated.” By Tuesday morning, Gardner's event hit 600,000 attendees, and then 850,000 by lunchtime. Now it is up to 1.9M participants and continues to climb.
The 30-Day Challenge isn’t too complicated—beginning on June 1, participants will complete daily series of workouts and exercises targeting the abdominals. Exercises simply include sit-ups, crunches, leg raises and planks, occurring in increasing numbers up until June 30. The challenge follows a strict three-days-on, one-day-off schedule for the balance of June.
This kickoff to kickin' abs is visible only to friends of guests, but even with those parameters, the guest count is high enough to raise the question: How long until Kevin Bacon joins too? If you are ready for the challenge, join Gardner's event here.